Quality Lingerie for Curvaceous Women.

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Executive Summary

  Double-D.com is a website selling high quality, brand name lingerie and other items for women with a fuller figure. All our ranges must include cup sizes D, DD, and E or should include large back sizes up to at least 46. The demand for larger cup and back size bras is growing - the average bra size is estimated by Triumph International to have grown from 34B to 36C, or even 36D in less than 10 years. Despite this growth in demand, shops are reluctant to stock a wide selection of larger sizes.

  There have been several very successful ventures in this field recently. However, their execution leaves room for competition that has a very focused goal, the ability to source product effectively and the technical ability to design an attractive, easy to use site. We firmly believe Double-D.com's extensive industry knowledge and contacts, plus a simple, clear, easy-to-use format and extra content give us a significant competitive edge.

  Our principle target market is women of 25 to 45, probably professional or working, leading busy lives with a family, confident in using the Internet and requiring bras and other lingerie in larger than average sizes. We are also aiming much of what we do at men, as we expect them to constitute around 40% of orders, buying lingerie for the woman in their life.

  We have targeted these 2 market segments because of previous experience of the difficulty many women have of finding larger sizes in local shops, and the reluctance men have of confronting a sales assistant about lingerie. The convenience of the Internet means that no matter where a customer is s/he only has to visit the family/office computer, at any time that is convenient, to access a wide range of sizes and styles at www.Double-D.com, products that probably could not be found locally. The anonymity of the Internet means that men can browse www.Double-D.com and buy without embarrassment, and get useful advice and information at the same time.

  Our product range ensures great choice in a very wide range of sizes - back sizes 30-56 inches, cup sizes B-J and accessories S-9X Large (dress size 32). We are also able to cater for specialist requirements such as sports and post-mastectomy. We aim to offer comfort, support, confidence and good looks in our range.

  We have sourced these products from some of the top names in UK and European lingerie. Triumph International, Fantasie of England, Rigby & Peller, Charnos, Silhouette, Exquisite Form, Freya, Chantelle, and Ulla Dessous.

  The 2 elements that set www.Double-D.com significantly apart from our competition are:

1. Additional content focused on lingerie, fashion, and breast health.
2. Our commitment to donate 50p from every order (plus an extra £10 for orders over £150) to breast cancer research.

  The support for breast cancer charities arose out of previous fund raising work done by Double-D.com's Managing Director, Linda Parrish-Smith. When the company was set up the principle of making a donation from the company profits was agreed as a fundamental element of operations. The charity we have chosen is the Imperial Cancer Research Fund (registered charity 209631).

The company is run by 2 directors who have very complimentary experience:

Linda Parrish-Smith has 12 years lingerie industry experience as a buyer for a large multiple chain - the Westgate Department Stores Group based in Peterborough. She has been responsible for sourcing, buying, merchandising, and marketing in 12 department stores across the region.

Nick Summers is a skilled communicator, computer user, and manager, as well as having marketing and small business experience. Until 1998 he was an engineering officer in the Royal Air Force.

Featured Product
New in Stock!

Underwired Bra
by Simply Me
Everyday comfort
Sizes 34-46, C-JJ
£17.50
Brief and Thong available.

Featured Supplier

Charnos Bioform
now Half Price
Limited Stock so
Buy Now...
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